12 ANIMAL ZODIAC
- Graphic Design, Character Design
- Charaxta Design Company
12 Animals was created as a design project for Charaxta as exploratory work for a branding project and toy line. The characters were a take on the Chinese Zodiac inspired by the shape of the coconut and the russian stacking doll. Each character was created on the same coconut shell shape and are sized to be stacked within each other.
The Chinese Zodiac, known as Sheng Xiao, is based on a twelve-year cycle, each year in that cycle related to an animal sign. These signs are the rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog and pig. It is calculated according to Chinese lunar calendar.